“Sustainability in fashion today is like organic milk,” says Paul van Zyl, co-founder and chief executive of the American ethical brand Maiyet. “Five years ago, it was seen as esoteric, a bit of a luxury. But increasingly, people are trying to only buy organic milk. Luxury fashion consumers are now demanding transparency. They want to know where their clothes came from.”
“如今,時(shí)尚界的可持續(xù)性就像昔日的有機(jī)牛奶一樣。”美國(guó)生態(tài)倫理品牌Maiyet聯(lián)合創(chuàng)始人與CEO保羅?范茲勒(Paul van Zyl)說(shuō),“五年前,有機(jī)奶顯得高深莫測(cè),有點(diǎn)奢侈品的感覺(jué)。但越來(lái)越多的老百姓如今只買它了。奢侈品消費(fèi)者如今越來(lái)越要求整個(gè)產(chǎn)品的生產(chǎn)過(guò)程透明化,他們希望了解自己所穿的衣服的前世今生。”
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