Having watched Barbie lose market share to younger competitors such as Bratz and Hannah Montana, the world's largest toymaker is using the doll's 50th anniversary to re-launch it in a blizzard of worldwide events, starting with the opening of an experimental 36,000 ft flagship store in Shanghai.
目睹芭比娃娃(Barbie)的市場分額不斷被Bratz和Hannah Montana娃娃等更年輕的競爭對手侵蝕，美泰將利用芭比娃娃的50周年慶典，通過全球范圍內(nèi)的大規(guī)模活動，重塑芭比品牌，首先將是上海3.6萬平方英尺的實驗性旗艦店的開業(yè)。
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