The writer is co-author of ‘Net Positive’ and former chief executive of Unilever
Expectations of business leaders have changed dramatically. When I was a young executive, the chief executive was expected to deliver increased profits, happy shareholders and more jobs. Today, staff and customers believe you should embody the company’s values and speak out on big, touchstone issues, from race to fake news and climate change.
As Larry Fink, CEO of asset manager BlackRock, put it in his annual letter last week: “We focus on sustainability not because we’re environmentalists, but because we are capitalists and fiduciaries to our clients.”
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