In the era of flip phones, LG Electronics was king. “Life's Good”, was how the South Korean group’s marketing slogan put it. But the stronghold made LG too comfortable. Its decision to enter the smartphone business later than peers was a costly mistake.
在翻蓋手機(jī)時(shí)代,LG電子(LG Electronics)曾獨(dú)霸一方。正如這家韓國公司的營銷口號(hào)形容的:“Life's Good(生活真美好)”。但樹大根深讓LG太過安于現(xiàn)狀。比同行晚下決心進(jìn)軍智能手機(jī)業(yè)務(wù)是一個(gè)代價(jià)高昂的錯(cuò)誤。
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