Step one: open smartphone. Step two: turn on WiFi-enabled shredder with smartphone. Step three: shred models for Google's gross margins. Google continues to go from super-high return, pure internet businesses into the capital-intensive business of making things. These things, it is hoped, will soon control ttheir owners' souls – or at least their data, if there is a difference. This may mean more growth for Google but will take a toll on margins.
第一步：打開智能手機。第二步：用智能手機啟動具備WiFi無線功能的碎紙機。第三步：粉碎谷歌(Google)毛利潤率的模型。谷歌繼續從超高回報率的純互聯網業務轉向資本密集的“制造”業務，希望這些產品將在不久后控制其所有者的靈魂，或者至少是他們的數據（如果兩者有任何區別的話）。這可能意味著谷歌有更多業務增長，但利潤率會受損。
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