From the immediate postwar era, when shortages, rationing and black-market dealings defined the consciousness in much of Europe, to the freshly minted middle classes proliferating across Asia, Latin America and Africa, the ability to see, want and buy is an integral part of the human psyche. Manufacturers of goods – both those we need and those we could comfortably do without – have monetised this with abandon.
二戰剛剛結束時，歐洲許多地區的人們最強烈的感受是物資短缺、配給和黑市交易盛行。如今，亞洲、拉美與非洲各地的新興中產階級人數正在迅猛增長。從彼時到今日，察覺、希冀與購買的力量一直是人類心理不可或缺的組成部分。商品制造商縱情發掘人的這種力量，從中大賺特賺。這里所說的商品，不僅包括生活必需品，還包括那些對過日子來說可有可無的奢侈品。
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