Society thinks of companies like movies: we want them to have a plot and a cast. But do a bold narrative and celebrity players make as much difference as we think? Or is the story in the executive suite a case of "a tale, Told by an idiot, full of sound and fury, Signifying nothing" in the despairing words of Macbeth?
社會往往把企業看作電影：我們希望它們有情節，有演員表。但富有想象力的故事情節和明星陣容起到的作用，真如我們所預期的那樣大嗎？也許，高管辦公室里的故事就像麥克白絕望的獨白那樣，“是一個愚人所講的故事，充滿著喧嘩和騷動，卻找不到一點意義”？
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