Do you remember where you first heard the term “carbon footprint”? Neither do I. For many of us, the term was slipped into our subconscious by an advertising campaign that ran for two years from 2004 and was funded by oil giant BP. “What on earth is a carbon footprint?” read one ad, emblazoned with the company’s green-and-yellow sun-flower logo. “Every person in the world has one.”
你還記得第一次聽到“碳足跡”這個(gè)詞是在哪里嗎？我也不知道。對(duì)我們?cè)S多人來說，這個(gè)詞是被一場(chǎng)從2004年開始持續(xù)兩年的廣告活動(dòng)，悄悄溜進(jìn)了我們的潛意識(shí)里，該廣告活動(dòng)由石油巨頭英國石油公司資助。“到底什么是碳足跡？”一則廣告上印有該公司的黃綠色向日葵標(biāo)志。“世界上每個(gè)人都有一個(gè)。”
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