Global boardrooms are deep into the experimentation phase of adopting artificial intelligence in their businesses. Many cost and time-saving applications of the technology, from customer service chatbots to nimble data analysis tools, will endure. On other uses, the jury is still out. Coca-Cola’s first AI-generated Christmas “Holidays Are Coming” advert last year sparked an online backlash. This week Swiss bank UBS revealed that it was using deepfakes of its analysts to interact with clients. Despite the uncanny resemblance, investors may trust a live human more for portfolio advice. Some studies place the failure rate of AI projects as high as 80 per cent.
全球各大董事會正深入試驗將人工智能應用于企業運營。許多能夠節省成本和時間的技術應用，例如客戶服務聊天機器人和靈活的數據分析工具，將會持續存在。而對于其他用途，結果尚未可知。去年，可口可樂推出了首支由人工智能生成的圣誕節“節日來臨”廣告，但卻在網上引發了強烈反響。本周，瑞銀(UBS)披露其正在使用分析師的深度偽造視頻與客戶互動。盡管這些虛擬形象與真人極為相似，投資者在投資組合建議方面可能仍然更信任真人。一些研究顯示，人工智能項目的失敗率高達80%。