A core tenet of showbiz — and capitalism — is to always leave them wanting more. Tech executives are now promising not just more, but everything.

A rallying cry heard across Silicon Valley is that artificial intelligence will lead to a world of abundance with idealistic executives and engineers hoping that the technology will solve grand problems such as hunger, poverty and disease. The use of abundance, in this context, is reframing current disruption as a delightful destiny.

“The next decade will be about abundant intelligence and abundant energy,” OpenAI chief executive Sam Altman told the US Senate this month. In January, the new dad said he hoped his child’s future would hold “abundance” and “prosperity”, “but you know, generally just a world where people can do more. Be more fulfilled, live a better life.”