TikTok will become the first social media platform to automatically label some artificial intelligence-generated content, as rapid advances in generative AI deepen concerns about the spread of online disinformation and deepfakes.
Online groups, such as Facebook owner Meta and TikTok, already require users to disclose if realistic images, audio or videos are made through AI software.
The viral video app, owned by China’s ByteDance, went a step further on Thursday, announcing it is introducing its own features to ensure that videos it can identify as AI-generated will be labelled as such. This will include content made using Adobe’s Firefly tool, TikTok’s own AI image generators and OpenAI’s Dall-E.
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