Elon Musk has ordered Twitter staff to work around the clock to implement a charge on users to keep their verified “blue tick”, as the new owner of the social media company seeks to stamp his mark on the business.
Users can currently pay $4.99 per month to subscribe to Twitter Blue, which enables them to access exclusive features including an edit button. But Musk is said to want to increase the pricing and make it a condition of having a verified profile, signified by a blue tick next to their name, on the social media platform.
Employees at Twitter have been working “24/7” on delivering Musk’s vision for verification, according to two senior staff members. One person added that teams were told it was of the “utmost gravity”.
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