Warner Music has agreed a fresh licensing agreement with Tencent to stream its music in China, as the record label behind Dua Lipa, Lizzo and Ed Sheeran looks to push further into the fast-growing music market.
Through the agreement Tencent secures the rights to recordings from thousands of artists, ensuring Warner’s songs remain on the dominant Chinese company’s online music platforms, including QQ Music, WeSing and some car audio systems in China.
The deal will help “make our artists impossible to ignore” in China, said Simon Robson, Warner Music’s president of international.
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