I did something I very rarely do last weekend. I watched a live football match on TV.
My husband and stepchildren are all football fanatics, but I’ve never been bitten by the bug. I usually go upstairs and read when matches are on, but since I invested in a ￡300 pair of wireless noise-cancelling headphones, we can now peacefully coexist on the same sofa.
So why the change of heart? The answer is my growing interest in trading platforms, their sponsorship deals with football clubs, and their expanding presence in sports-linked television advertising.
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