TikTok, the viral video app, will ramp up its spending “across all functions” in the US and is considering how to let its users shop directly from brands, according to a senior executive, as the platform tries to convert its enormous popularity with teenagers into revenue.
一名高管表示，廣受歡迎的視頻應用TikTok（抖音國際版）將加大在美國的支出，“覆蓋各部門”，同時正考慮如何讓用戶直接向品牌購買。目前該平臺正試圖將其在青少年中的巨大人氣轉化為營收。
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