The case study is a core component of business school curricula, exploring concepts from finance to marketing in the corporate world. Many of these case studies focus on large companies wrestling with complicated business decisions. Does an acquisition make sense? What is the best way to price a new product? Is it time to exit a particular market?
案例研究是商學(xué)院課程體系的核心組成部分，探索從財(cái)務(wù)到營(yíng)銷的企業(yè)界概念。其中很多案例研究聚焦于應(yīng)對(duì)復(fù)雜商業(yè)決策的大公司。一宗并購(gòu)是否合理？為一款新產(chǎn)品定價(jià)的最佳方式是什么？現(xiàn)在是否該退出某個(gè)市場(chǎng)？
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