For Wang Xin, fulfilling a life-long dream of creating a Chinese luxury brand means starting in the basement, quite literally. He begins a tour of his pilot hotel with a trip to the boiler room, where he proudly shows off the clean floor and shiny imported equipment.
“This is our core!” he effuses. “When I show this hotel, I don’t show the outside. I want to show our quality from the inside.”
Mr Wang has been given free rein by Capital Tourism Group, the listed arm of Beijing Tourism, China’s largest state-owned tourism conglomerate, to set up a luxury chain of hotels. He is taking an engineer’s approach to a business that is known for its difficult mix of art and science.
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