News that Ikea is rolling out an online shopping platform in China – its first in the Asia-Pacific region – could be a sign that Western retailers are at last reacting to rising costs and shifts in consumer shopping behaviour. But what has taken them so long?
宜家(Ikea)即將在中國推出在線購物平臺，這將是其在亞太地區(qū)的首個電子商務(wù)平臺。這一消息可能表明，西方零售商終于要對中國市場上經(jīng)營成本上升、消費者購物行為發(fā)生轉(zhuǎn)變做出反應(yīng)。但它們?yōu)楹位诉@么長時間才有所行動？
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