A blockbuster new location-based application launches and breaks the internet. So overwhelming is consumer demand for the mapping service, its servers can barely keep up — which only fuels the hype about the new app.
It may sound like Pokémon Go this week, but back in 2005, millions of consumers were seeing their home from space for the first time using GoogleEarth — knocking out the search company’s servers in the process.
In charge of the launch of both apps was John Hanke, whose experience in building both multiplayer games and digital mapping services has left him running what analysts are already calling the biggest mobile game in US history.
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