In a retail climate that places a premium on unique bespoke pieces, brands must now outdo each other in creating innovative “experiential” interactions. Today, clients can learn about top notes from a leading perfumer or take a lesson in shoe care at one of Mayfair’s finest cobblers. But I’m going to partake in one of the most exclusive in-store experiences on offer: a fine jewellery masterclass at Bulgari’s lavish New Bond Street store in London.
在高溢價、崇尚獨具匠心定制款的零售界，如今的各大品牌必須爭相使出渾身解數，推出獨具匠心的“體驗”活動。如今，顧客可從知名香水生產商那里了解前調(top notes)的相關知識，或從倫敦梅菲爾區(Mayfair)最高檔的皮匠店鋪學習如何養護皮鞋。而我今天與諸位分享的是當今獨一無二的實體店體驗活動：位于倫敦新邦德街(New Bond Street)的寶格麗(Bulgari)豪華門店提供名貴首飾的至尊體驗班。
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