Xiaomi, the Chinese smartphone maker that gave Apple a run for its money, is taking on the drone world with a $610 product that undercuts market leader DJI by almost 25 per cent.
Drones are the latest gambit for Xiaomi, which launched its first phone in 2011 and, four years later, briefly became the top-selling maker in China. But its fortunes have since faded, prompting a wave of diversification spanning smart rice cookers and air purifiers.
Beijing-based Xiaomi said its drone would cost about Rmb4,000 ($610), versus $799 for a comparable product from Shenzhen-based DJI. It plans to unveil its first drone on May 25.
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