Cutting your prices used to be virtual suicide for foreign brands in China — just ask Buick — but survey data from FT Confidential Research, a research service from the Financial Times, suggest that a savvier Chinese consumer is no longer willing to pay any price for luxury brands.
在過去，進(jìn)入中國市場的外資品牌如果降價，那就無異于自殺——就像別克(Buick)一樣——但英國《金融時報》旗下研究服務(wù)部門“投資參考”(FT Confidential Research)的調(diào)查數(shù)據(jù)表明，較為精明的中國消費者不再愿意不計代價地購買奢侈品牌。
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