From Uber ratings to credit scores, the world has increasingly grown comfortable with the idea of assigning grades to human character. Behavioral quantification has become ever more fine-tuned, with online services using big data to predict recommendations and personalise the upsell.
從優步(Uber)評分到信用評分，世界已日益適應給人的品性打分的觀念。行為量化日益精確，網絡服務使用大數據來預測該推薦什么和進行個性化的向上銷售。
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