Three of the world’s biggest carmakers have jumped into peer-to-peer vehicle sharing, as the automobile industry scrambles to stay relevant in the age of Uber and BlaBlaCar.
Within hours of each other, Ford, General Motors and BMW announced Airbnb-style schemes on Wednesday – with each manufacturer claiming to be the first to let car owners earn money by renting out their new vehicles to other drivers.
The moves are part of established companies’ attempts to respond to the changing tastes of so-called millennials. Motor industry executives are watching with alarm as consumer-focused sectors are disrupted by new entrants encouraging individuals to share goods and services with each other.
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