Google will this week overhaul the way its search engine recommends websites on mobiles, an algorithmic shift that is likely to penalise many sites, including those of Microsoft and the European Union.
The world’s most popular search engine will on Tuesday start updating its secret formula for ranking sites to favour those are “mobile friendly”, while demoting sites that fail to meet its criteria.
Experts in search engine optimisation have dubbed the shift “Mobilegeddon”, predicting that companies unprepared for the change will suffer heavily as a result.
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