Can there be an easier way to raise some cash than through Kickstarter? The crowdfunding website enjoyed a breakthrough moment in 2012 when the Pebble, an early smartwatch, raised over $10m. But then a few months ago, a mere picnic cooler raised an extraordinary $13m. Admittedly, the Coolest cooler is the Swiss army knife of cool boxes. It has a built-in USB charger, cocktail blender and loudspeakers. The thundering herd of financial backers for this project made it the biggest Kickstarter campaign to date, as well as being a sure sign that end times are upon us.
要想籌點錢，還有比通過Kickstarter眾籌更容易的法子嗎？這家眾籌網站在2012年迎來了突破性時刻——當時還處于模型機階段的智能手表Pebble在上面籌到了逾1000萬美元資金。但接下來，就在幾個月前，一款看上去不起眼的野餐冷藏箱籌到了令人咋舌的1300萬美元資金。誠然，這款名為最酷冷藏箱(Coolest cooler)的產品堪稱冷藏箱中的“瑞士軍刀”。它內置了USB充電器、雞尾酒攪拌器和揚聲器。該項目吸引了大量金主，從而成為Kickstarter有史以來最大規模的融資項目，同時這也釋放出一個明確的信號，那就是一切都結束了。