The green fields of Ireland’s County Kerry are a long way from a stuffy Beijing hotel room, but a Chinese man playing the bagpipes did his best to bridge the gap at the launch of “Green Love Plus” baby formula.
The skirling music along with milk dripping down an ice sculpture marked Kerry Group’s tie-up last month with Chinese formula seller BeingMate , the latest in a series of moves by foreign dairy producers to position themselves in China before a flood of new milk hits the market.
European dairies have been ramping up output ahead of the expiration of EU milk output quotas on March 31 next year.
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