Overseas students could be worth ￡12bn a year in higher education fees by 2020, according to analysis of Google search data that show international interest in British universities growing 10 times faster than interest from within the UK.
Searches for Britain’s top 50 universities increased by 10 per cent from overseas web users between 2010 and 2012, compared with a 1 per cent rise in domestic searches.
Researchers said the data highlighted the need for universities to tighten their focus on new markets such as Brazil, Indonesia and the Philippines to exploit the growing interest in British higher education.
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