Gold may have lost some of its lustre for investors over the past year but for Apple customers, it is still a precious and scarce commodity.
iPhone buyers lined up for Apple’s latest smartphones around the world on Friday, in what analysts expect to be another record-breaking launch. The annual ritual was given an extra sparkle with the inclusion of China in the simultaneous global launch for the first time and the new gold 5s model, which sold out almost instantaneously.
Staff at the company’s store in Beijing’s Sanlitun district cheered and clapped to welcome around 100 customers who waited patiently for the store to open on Friday to collect the new iPhone 5s or 5c devices they had pre-ordered.
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