Doctors in the US who are paid and entertained by drug companies are more than twice as likely to prescribe their products, according to a groundbreaking new study on the influence of industry marketing on medical practices.
制藥行業(yè)營(yíng)銷對(duì)醫(yī)療實(shí)踐的影響有多大？新近一項(xiàng)針對(duì)該問(wèn)題展開的突破性研究表明，在美國(guó)，拿過(guò)藥企的錢、受過(guò)藥企款待的醫(yī)生，在處方中開出這些藥企產(chǎn)品的可能性要比無(wú)此待遇的醫(yī)生高出一倍多。
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