It had to happen. After all, Art Basel launched itself in Hong Kong. Now it is the turn of the Salon International de la Haute Horlogerie, the watch fair that takes place every January in Geneva, to make the journey to the other side of the world.
At this year’s SIHH, there was already much conversation about the upcoming Hong Kong event, called Watches and Wonders.
While not as big as Geneva, it will nevertheless occupy 10,000 sq m at the Hong Kong exhibition centre. Earlier this year, the organising committee – like the SIHH, Watches and Wonders is run by the Fondation de la Haute Horlogerie (FHH) – went on a multi-stop media tour of the region.