If you want to take over the world, you usually have to ask the world’s permission – although a few entrepreneurs, such as Alexander the Great, have tried skipping this step. Google’s stated goal is to organise the world’s information, not the world itself, but information is power, so the issue of quid pro quo was bound to arise.
想征服世界，通常要征得世界的同意——盡管像亞歷山大大帝(Alexander the Great)這樣的野心家曾試圖跳過這一步。谷歌(Google)宣稱，其目標是“組織”全世界的信息（而非世界本身），但信息就是力量，因此拿什么作為交換就成了不可回避的問題。
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