Head west from Athens airport towards the Peloponnese on the E94 highway and you can’t help but be struck that all the roadside hoardings are blank. Either no one in Greece can afford to advertise any more or there’s simply no point in trying to sell to a population with no money. It was only once we’d crossed the Corinth canal, heading south down the Argolid Peninsula towards Amanzoe, the latest addition to Aman Resorts’ portfolio, that we passed the odd poster, almost all of them for a local beer called, somehow appropriately, Fix.
從雅典機場下飛機后，坐車沿著第94號高速公路徑直奔向西面的伯羅奔尼撒半島(Peloponnese)，不禁被眼前所看到的一幕驚呆了——路兩旁的廣告牌上空無一字。看來要么是希臘人沒有財力登廣告，要么就是向囊中羞澀的希臘人搞推銷已經毫無意義。只是在穿過科林斯運河(Corinth canal)，沿著阿格利斯半島(Argolid Peninsula)直奔南部的Amanzoe酒店（最近剛被阿曼集團(Aman Resorts)收購，以連鎖經營亞洲豪華度假地而著稱）時，才在沿途看到一些稀奇古怪的海報，而幾乎所有的內容都在宣傳本地產的一種名為Fix的啤酒（取的名字倒也恰當）。