A wealthy client stepping into the offices of a private bank is just as likely to be offered advice on which wine to buy, or the ever increasing opportunities for philanthropy, as they are to get help with their investments.
Nowadays, private banks are ramping up their services to cater for a new generation of individuals seeking more than traditional banking and wealth management.
Services include philanthropy and advice on collectables, such as art, wine and cars. Some banks are also branching out to offer help with property sales and large mortgage lending. Other non-core offerings include ancillary services such as estate and trust management.