Complaints about the lack of a level playing field for foreign companies in China are part of everyday business life in the country. But when foreign businesses feel increasing competitive pressure from Chinese rivals, it is no longer just a matter of stronger government support.
According to the annual European Chamber Business Confidence Survey, published on Wednesday, 44 per cent of respondents feel that their Chinese competitors have improved their brand recognition over the past two years.
Almost 40 per cent believe Chinese companies have improved in the areas of product quality and design and technology development, and more than half of the respondents believe Chinese brands will grow stronger in the next two years.
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