Polo Ralph Lauren, one of the top US luxury brands, says it plans to open its first company-owned stores in mainland China, joining a lengthening line of upmarket western brands eager to serve increasing demand from affluent Chinese consumers.
Roger Farah, president, told analysts the brand was looking for store locations not only in Beijing and Shanghai, but in other Chinese cities.
“A lot of second- and third-tier cities are now beginning to gel and exhibiting customer demand, and so we are going to have to look at those at the same time we’re looking at the primary cities for key locations,” Mr Farah said.
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