To Russia with love. Aside from news that a football tournament will be played there in 2018, PepsiCo announced on Thursday that it plans to stump up $5.4bn for Russian dairy and juicemaker Wimm-Bill-Dann. Pepsi has been attracted by the opportunity to add the “nutrition” business (mostly oats, juice and sports drinks) of Wimm-Bill-Dann. Named to offer a touch of western glamour to post-Soviet consumers, Wimm-Bill-Dann will make Pepsi the largest food and beverage manufacturer in the country. It is a head start on the target to triple nutrition sales to $30bn by 2020.
向俄羅斯致以愛的敬意。在2018年足球世界杯將在俄羅斯舉辦的消息公布之際，百事公司(PepsiCo)周四還宣布，計劃以54億美元收購俄羅斯乳制品及果汁生產商Wimm-Bill-Dann。將后者的“營養品”業務（主要涵蓋麥片、果汁和運動飲料）納入囊中，對百事是一個不小的誘惑。Wimm-Bill-Dann之所以叫現在這個名字，是想給后蘇聯時代的消費者帶來一絲西方情調，該公司將讓百事成為俄羅斯最大的食品和飲料生產商。百事要實現到2020年將營養品銷售額增長3倍的目標，這將是一個良好的開端。