On Sunday Dilma Rousseff will probably be voted president of Brazil. Soon afterwards she should get on her plane and visit the poor South African town of Nelspruit. There she will see the football stadium built for the recent World Cup. It’s barely played in any more, and isn’t much use to the surrounding slum-dwellers. From Nelspruit Rousseff can fly to Cape Town and view the magnificent new stadium beside the Atlantic. That one’s now redundant too. The company supposed to operate it for 30 years just pulled out of the deal, largely because Cape Town doesn’t need another stadium.
Then Rousseff can fly home and revise plans for what should be the most high-profile event of her reign: Brazil’s World Cup of 2014. Brazil can learn from South Africa’s mistakes. So can the countries bidding to host the World Cups of 2018 and 2022. (The winners will be chosen on December 2, unless scandals delay the vote.) Hosts need to understand what a World Cup is: a party. It leaves nothing behind except a hangover, good memories and a large bill.
Every host of a World Cup or Olympics ritually claims that the tournament will be “an economic bonanza”. South Africa said this nonstop, and Orlando Silva Jr, Brazil’s charming sports minister, made the usual noises when I caught him over breakfast in Johannesburg during the last World Cup. “I guess that the Cup has been a stimulus for developing infrastructure here, and we will follow the same path in Brazil,” he said, in blithe defiance of the pile of academic studies that find no economic benefit from sports tournaments.