Proview, a struggling Taiwanese-owned company, has threatened to sue Apple for alleged trademark infringement in a lingering dispute that illustrates the complexity of branding in far-flung markets.
“We will sue them for damages in China and in the US,” Yang Rongshan, Proview chairman, told the Financial Times.
If Proview does pursue legal action, trademark experts said Apple could face additional costs in selling its iPad tablet computer in China, where Proview claims rights.
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