One sign that an emerging country’s consumers are getting less poor - but aren’t yet as rich as marketers would like - is the profusion of new brands. A-list companies that want to boost sales in places like China and India without going too obviously downmarket can offer lower-end products under assumed names, until their customers can afford to buy the real thing.
一個新興國家的消費者變得不像以前那么貧窮、但還不像商家所希望的那么有錢的跡象之一，是新品牌備出。一流企業如果希望提升在中國和印度這類地方的銷售，但又不想顯得太掉檔次，可以取一些全新的品牌名稱來推出較低端的產品，直至顧客能夠買得起他們的正宗產品。
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