If past experience is anything to go by, the worst is over for business schools that specialise in teaching customised programmes – courses designed specifically for one company.
When the Financial Times surveyed business school corporate clients a year ago, many were pessimistic about their future spending on programmes. More than 40 per cent expected budgets to be frozen, while roughly three in 10 predicted spending on customised programmes would decrease.
Their reservations were fully justified: the results of this year's survey of business schools highlight a contraction in the executive education market in 2009.
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