The growing importance of brands from emerging markets is one of several themes picked out by compilers of the 2010 BrandZ Top 100 ranking.
Seven of the 13 emerging-market brands on the list come from China, two each from Russia and Brazil, and one apiece from India and Mexico. New entrants include Baidu, the Chinese search engine, along with ICICI and Telcel from India and Mexico respectively.
ICICI, the big Indian financial services group, makes its debut in an impressive 45th place, with a brand value of $14.5bn.
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