When Ma Huateng, a computer engineer in the southern Chinese city of Shenzhen, set up his company 11 years ago, an English name was chosen for it to mimic the sound of the name in Chinese: Tengxun became Tencent.
In spite of the English name, there is nothing cheap about the company's stock price.
Over the past year, Tencent shares have risen 215 per cent to more than HK$150, making it the brightest star in China's internet industry ahead of Baidu, the country's leading search engine, and Alibaba, its leading e-commerce company.
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