The rights to the Terminator film franchise will be auctioned this month in a deal that will test Hollywood intellectual property valuations at a time when film industry profits are under pressure from falling DVD sales.
The sale, which comes weeks after the rights to Teenage Mutant Ninja Turtles were sold for $60m, has sparked considerable interest because the Terminator is one of the only blockbuster film franchises not controlled by a big studio.
The interest in the Terminator rights underscores the value of intellectual property during a tough time for Hollywood. However, the value of intellectual property has held up, withWalt Disney recently agreeing a hefty premium in its $4bn deal to buy Marvel Entertainment.
您已閱讀44%（724字），剩余56%（910字）包含更多重要信息，訂閱以繼續探索完整內容，并享受更多專屬服務。