General Motors succeeded in creating some rare buzz through its cryptic, logo-less “230 8-11” ads (the “0” was a smiley-faced electrical outlet). Now comes the buzz-kill. The company boasted on Tuesday that, under a new US government methodology, its Chevrolet Volt would be rated at 230 miles per gallon – the first vehicle ever to crack triple digits. Using the same calculus, the all-electric Nissan Leaf, also set to be introduced in late 2010, does infinite miles per gallon. By counting only the portion of a typical daily drive using petrol rather than converting the calorific value of electricity, GM has won a marketing battle. It may yet lose the war for market share.
憑借其標識較少的“230 8-11”神秘廣告（“0”是一個笑臉形狀的插座），通用汽車(GM)成功制造出了一些罕見的轟動。如今，掃興的事來了。該公司周二夸耀稱，根據美國政府的新算法，其雪佛蘭Volt(Chevrolet Volt)汽車的油耗為每加侖230英里——是首款每加侖汽油行使里程突破三位數的汽車。以同樣的方法計算，日產(Nissan)的純電動汽車Leaf每加侖汽油能跑無限遠的距離，該款汽車也將于2010年末推出。通過僅計算使用汽油（而非轉換電熱）的通常日常行駛部分，通用汽車在一場營銷戰役中勝出。但該公司仍有可能在爭奪市場份額的大戰中落敗。