The glossy black box opens and a video plays on a screen embedded inside the lid. The stilted voice of former UK prime minister Liz Truss makes its pitch.
“I’m delighted to be part of this exciting new venture in the heart of Mayfair,” says Truss, sitting behind a large microphone in a generically rustic room. “The Leconfield is a nexus of a global network of leaders, of entrepreneurs, of technologists, based in the former MI5 headquarters.”
The lacquer box, emblazoned with a golden crest, has been delivered to chief executives, hedge fund managers and other deep-pocketed potential founder members of the project Truss is fronting for British businessman Robert Tchenguiz.
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