Meta’s Threads is losing ground to social media start-up Bluesky in capitalising on the exodus of users from Elon Musk’s X following Donald Trump’s election.
Since election day, app usage of Bluesky in the US and UK skyrocketed by almost 300 per cent to 3.5mn daily users, according to data from research group Similarweb. The site was boosted as academics, journalists and left-leaning politicians abandoned X, whose billionaire owner is a prominent supporter of the president-elect.
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