Google will require verified advertisers to “prominently disclose” when a campaign ad “inauthentically depicts” people or events, in a bid to combat the spread of digitally manipulated images for political gain, the company said on Wednesday.
Google listed examples of ads that would require the disclosure, including those that make “it appear as if a person is saying or doing something they didn’t say or do” and those that change footage to “depict scenes that did not actually take place”.
The tech company said the policy would take effect in mid-November, a year ahead of the US presidential and congressional elections.
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